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LEXINGTON, KENTUCKY – April 9, 2019 – Graphic Design USA has honored Truman’s and its sustainably focused packaging as part of the 56th American Package Design Awards.
The packaging for Truman’s Starter Kit of four non-toxic cleaners was among winning projects representing companies including Amazon, Apple, Dove, Home Depot, LEGO and McDonald’s. In total, the contest attracted more than 2,000 entries.
Because Truman’s ships directly to customers, all packaging is designed exclusively for minimalist function rather than to stand out on crowded store shelves. Composed of post-consumer recycled content, the cardboard packaging for all Truman’s Starter Kits uses the cardboard itself as the cushioning to hold bottles and cartridges in place, so there are no extra materials such as packing peanuts or air bags. Printed instructions on the top flaps eliminate the need for separate manuals. At its core, the packaging demonstrates that the company’s commitment to green cleaning goes far beyond cleaning itself to all elements of the customer experience.
Truman’s was co-founded by Jon Bostock and Alex Reed, who have decades of experience with companies including General Electric and direct-to-consumer fan maker Big Ass Fans.
“We’re so appreciative of the recognition from Graphic Design USA and to be in the company of so many leading brands,” Bostock said.